Shine.com

The latest commercial that is been seen quite often these days is that of www.shine.com, a job hunting website that is a new venture by Firefly e-ventures Ltd a subsidary of HT media. The commercial is a way too weired. Chairs are seen chasing people on a busy street just to find out the correct person who deserves that chair. The best been a chair with the name plate of 'manager' seen searching for it's right candidate. The funniest part is that all these chairs come together and meet near a tree. They could have met in an office, why out of nowhere they meet under this huge tree??? It was something similar to a panchayat kind of a thing that usually happens in villages. It is a useful site no doubt but their could be a better way to put forward the main thought. The main idea does not comes out very well and one keeps figuring out what's happening in the ad> only to find out in the end that it is a job recruiting website and it is offering job opportunities... Even the jingle that plays in the background does not seems to be impressive too, which goes like...."I found my match, I found my match." There is nothing informative in it which will make students or professionals to visit the site. I would say the GNIIT ad was a much better one. The funda of making chairs search for its suitable match does not happen to introduce the services that the website seeks to provide.